Swift Caravans has taken steps to strengthen its senior management team by appointing a Chief Executive Officer.
Swift believes the appointment of James Buckley will help the company “deal with the increasing pressures and challenges facing the market over the next decade”.
Mr Buckley joined the board of Swift Group Ltd on 17 January and will report to the board of Swift Holdings UK Limited. After a short bedding-in period he will take over responsibility of managing the day to day operations of Swift.
Refreshing the range
Swift has seen significant growth in recent years after the company expanded into the holiday home market in 2005. It is the only company to produce touring caravans, motorhomes and holiday homes – and maintaining the position of Swift in all three sectors will be a significant challenge for the CEO.
Last year the caravan division celebrated record sales after the introduction of four new models. The popular Swift Challenger and Swift Conqueror were revised for 2011 alongside the Sterling Eccles and Sterling Elite. And due to the popularity of the new look, Caravan Times believes other existing ranges such as the Swift Charisma will be refreshed this year.
Setting the pace
New CEO James Buckley had previously served in the same position for Tunstall Group, a leading provider of telecoms solutions to the healthcare market. Swift Holdings chairman Peter Smith praised his “great track record of managing senior teams” and hopes “he will add another dimension to the team we already have here at Swift”.
Mr Buckley said in reaction to his appointment “Swift is a market leader and pace setter within the caravan industry.
“It is a great challenge for me to join this successful team and hopefully lead them to even greater success in the future.”
