by Joe Jeffrey
Exciting times as Bailey announce 2017 plans
Bailey of Bristol has announced a sustained period of sales growth over the past twelve months, seeing the company increase its share of both the touring caravan and motorhome markets while necessitating a 20 per cent increase in overall production volumes.
As far as touring caravans are concerned, the success seen over the past year has largely been driven by the continued popularity of the company’s current Pegasus and Unicorn ranges, both of which have accounted for a total of 80 per cent of Bailey caravan retail sales.
As a result of the popularity of both ranges, accessed here has decided to carry on with the production of both Pegasus and Unicorn in their current guise for the start of the 2017 model year from September 2016 onwards.
Bailey has subsequently decided to upgrade their low-cost light-weight Pursuit range following on from both customer and retailer feedback, with plans for the relaunch well under way; new models from the second generation Pursuit range should be appearing early next year.
Following on from these decisions, Bailey has also announced a price freeze on all of its touring caravan ranges going into the 2017 model year, with all recommended retail prices for these vehicles set to remain unchanged from current levels. It has been stressed by Bailey, however, that In the current post-Brexit economic climate these retail prices cannot be guaranteed indefinitely and the offer will be for a limited period only.
Commenting on the plans for the Bailey caravan portfolio, managing director Nick Howard said “The continued popularity of our existing Pegasus and Unicorn ranges is testimony to the longevity of our products in today’s marketplace. This in turn is a reflection of the amount of effort we put into the development process to ensure our caravans and motorhomes continue to successfully meet the needs of our customers year after year”.
We don’t know about you, but we certainly see a price freeze as great news for the caravan industry. Not only should this encourage more people to step into an ever-growing popular pastime of hitting the great outdoors, but should also provide for great competition coming by way of other manufacturers. What do you think? Let us know below.
