by Joe Jeffrey
Research shows the traditional stereotype of the older caravanner is out of date as more youngsters take up the hobby following a surge in celebrity caravanners
It seems as though caravanning holidays are reaching out to a new demographic, with an increase in people under the age of 35 looking into purchasing caravans and signing up to caravan clubs, research suggests.
A four-fold increase in people under the age of 35 enquiring about caravans, compared to two years ago, was seen in the four peak caravan purchase months of April to July 2014 according to Salop Leisure, whilst The Caravan Club has seen a more prominent presence throughout their caravan sites across the UK.
“We’ve clearly noticed that the average caravan user is younger than they were just a few years ago,” said Mark Bebb, managing director of Salop Leisure. “There is a rising group of young consumers in their twenties and thirties who aren’t bothered by the stereotypical image of caravanners. They are embracing the freedom that this kind of holiday offers.”
That doesn’t say other demographics are falling by the wayside however, with many opting to keep it in the family, as Mark continues: “Our traditional caravan buyers are still coming in to the showroom, but we’re often seeing them accompanied by their grandchildren. Frequently, a mobile or static caravan is becoming a joint purchase for these family members, as they discover a shared interest in this kind of holiday.”
Membership of national caravan clubs also appears to be changing. Nikki Nichol, head of publicity at The Caravan Club, said: “We are seeing many young families in our membership. This is visible when you visit any Caravan Club site.”
Data from Google further confirms that young people are embracing caravan holidays and even buying caravans of their own. More than a quarter (28%) of visitors to caravan websites in the last 12 months were under 45. Not only that, but one in five visitors (20%) to websites that sell caravans and motorhomes were under the age of 45.
With all the talk in the media about caravanning becoming ‘cool’, it seems this is beginning to be reflected in the types of people who enjoy caravanning. Many celebrities like Jamie Oliver, Kate Moss and Rio Ferdinand have declared their love of caravanning. Let’s hope not many more people pick up the bug though – after all, we still want to manage to secure our favourite pitches!
