by Holly Tribe
Love them or loathe them, Airstream Caravans are an integral part of US touring history, and since their European launch in 2006, they have been making serious in-roads on the British touring scene.
So, what can we expect from this iconic brand for the 2011 season? In short, there’s a new southern showroom, a new Series 2 model 684, a new range of trailer tents and a new name!
Airstream & Company’s southern showroom
The new sales and service centre will be based in Andoversford, Gloucestershire, bringing a retail outlet for these ‘silver bullet’ trailers to the south of England for the first time. In conjunction with the branch opening, the firm is undergoing a rebranding exercise and will change its name to ‘Airstream & Company’.
Sales director Michael Hold commented: “These are exciting times for the team and we are looking forward to busy years ahead. We’re delighted to be opening up a base in the south.
“The new name not only reflects the breadth of services the company provides beyond sales and servicing, but was also brought about by the introduction of other cool camping trailers which it will sell alongside the iconic Airstream range”.
New imports
Along with providing a design, import, service, sales and repair centre, the new showroom will be the first in the UK to stock a new range of camping travel trailers from Dutch innovators Holtkampers (pictured).
These compact yet stylish vehicles are well suited to Airstream’s strong design ethic. “The camping trailers are lightweight, cool and stylish and a perfect fit for us because, like Airstreams, they not only look great but offer exceptional design, build quality and longevity,” added Michael.
Airstream & Company will be holding two open days; one at their existing showroom in Tebay, Cumbria from May 13-15; and a second at their new Gloucestershire centre from June 3-5. Along with a selection of Holtkampers, the all new Series 2 Airstream 684 DB twin axle travel trailer will also be unveiled.
For more information, visit the Airstream & Company website here.
