by Alice Scarsi
Share the Outdoors with your loved ones and be healthier and happier
The Camping & Caravanning Club’s magazine has launched a new campaign called ‘Share the Outdoors’, with the purpose to bring a larger audience closer to a more active outdoor lifestyle.
Looking to spread more of an awareness regarding both health and emotional benefits of a dynamic lifestyle, the campaign aims to encourage people to get more active and to explore the great outdoors with the help of a leisure vehicle, whilst widening the appeal to both friends and family as well. With similar goals as the Freedom to Go campaign, Share the Outdoors wants to convince more and more people to experience something new and healthier outside the confine of their homes, away from cosy sofas and comfort food. It has been said that If more people are managed to be convinced to take an extra break or two or plan a weekend away to discover a new landscape in the UK while spending quality time with the family in a caravan, the campaign will be proven to have been a success.
Share the Outdoors, backed by both The Camping & Caravanning Club and the Sports and Recreation Alliance, follows the Club’s Real Richness research conducted in 2011, which revealed that people who spend their holidays camping and exploring the great outdoors are happier, less stressed and generally healthier than those who don’t enjoy all the great outdoors has to offer.
Sport and Recreation Alliance’s Sallie Barker summed up nicely the importance of a more active life, saying: “The great outdoors isn’t a museum and outdoor recreation isn’t a passing fad. The activity it enables changes lives by creating prosperity, by improving health, by developing confidence and passing on life skills.”
Well-known outdoor personalities such as Camping & Caravanning Club’s president Julia Bradbury, adventurer and broadcaster Ben Fogle and former Olympic champion Sally Gunnel have added their support to this campaign.
For regular updates from the campaign, click here.
