by Alice Scarsi
Following an already good trimester, sales in Birmingham prove exceptional for Swift
Swift has announced record sales figures following the leisure vehicle manufacturer’s attendance at the Caravan, Camping and Motorhome Show 2015 which saw high sales levels of all products.
According to information released, Swift’s tourers had their best performance in over five years, with sales of the Swift Sprite range – the company’s entry-level range – increasing by over 70 per cent compared to last year.
Motorhomes sold well too – in particular the all-new Rio – with Swift’s ranges being overall 43 per cent ahead of last year, indicating that investments made by the company in the motorhome ranges with the addition of SMART construction in all coachbuilt ranges has certainly gone down well.
The record of sales had in Birmingham follows impressive figures for 2014; in September the manufacturer received the largest ever holiday home order, and the Motorhome and Caravan Show held at the NEC in October 2014 continued the trend of a healthy final quarter.
Swift Group commercial director Nick Page commented on the last figures, saying: “It is clear that with confidence back in the market, customers are continuing to choose Swift Group as the company of choice in all our key markets.”
“Customers are recognising the incredible value for money on all our ranges which are packed with features and innovative design,” Page continued. “It is also great to see the amount of new people coming into the industry to take a look at leisure vehicles with a view to purchasing in the future.
“We are delighted with the results which have shown an encouraging sign of resurgence in the caravan market, right from entry level to the top of the range. Sales have been so good our order book is almost full for the year. With the changes in pension regulations this year, some people will be able to access more of their money which will enable them to afford a high ticket purchase, something they may not have been able to do before. I think the industry will benefit from this and could see some buoyant years ahead,” he added.
Did you visited the Swift stand at the NEC? Tell us what do you think about their new product range for 2015.
