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Swift Caravans announces £20m worth of sales from NCC Show

The new Challenger Sport range made its public debut at the NEC show

by Tom Lowenstein

Swift’s new touring caravan and motorhome ranges are proving incredibly popular with caravanners, with the company announcing sales way beyond its predictions at the recent Motorhome and Caravan Show.

The leading caravan manufacturer sold a whopping £20 million worth of caravans and motorhomes at the show in Birmingham’s NEC earlier this month.

Swift’s new Sprite Lite range was launched and the show and aims to offer value-for-money for families during the current economic climate.

Visitors to the show also got a chance to see other recently revamped tourers including the Swift Challenger Sport and Eccles Sport models.

Praising the organisers for bringing 90,000 people to this year’s show, Nick Page, Swift’s commercial director, said the show’s success proved that despite the recession caravanning is still as popular as ever.

“Our new price-conscious and fuel-conscious models hit the market just at the right time and are the main reason we outsold the competition and returned some very encouraging results,” he said.

By comparison, Lunar Caravans announced last week that they sold £6.7 million worth of caravans at the same show.