by Joe Jeffrey
NCC Conference sees over 200 delegates and special guest speakers take to the stage
More than 200 delegates attended the National Caravan Council (NCC) Conference 2016 last week to hear a stellar line-up of expert speakers including: Nick King – insight director, Autotrader; Carl Castledine – CEO, Away Resorts; Harvey Alexander – director of marketing, The Caravan Club; and Alex Marshall of Management Consultants CIL. Kevin Keegan OBE was an extremely popular after dinner speaker, helping to raise £2,440 for the NCC Benevolent Fund charity.
John Lally, NCC director general, said: “From start to finish our speaker line-up was excellent this year, delivering fresh insights and new perspectives while stimulating plenty of debate in the process. Topics included adjusting caravan products for Millennials and developing new ways of promotion (mobile-friendly, via specially designed apps, using social media etc). Speakers looking at the bigger picture examined how technology is changing the world, the state of the UK and worldwide economy and how positive thinking can influence your business in a positive manner.
“Getting together as an industry is really important. Following a successful 12 months for many, it remains vital our industry continues to innovate and attract new entrants to the market, to improve its customer service and product quality and embrace self-regulation. If we do that, our speakers were agreed that success will continue in 2016 and beyond.”
