Park Holidays UK pleas for a tourism minister

by Justine Iorga
Park Holidays believes that Britain’s tourism deserves a full time tourism minister following Conservative general election victory
Park Holidays UK is insisting that David Cameron creates a new full-time post of tourism minister in his coming cabinet reshuffle.
With Britain’s tourism industry contributing over £127 billion to the economy annually, whilst providing jobs for over three million people, according to Park Holiday’s company director, Tony Clish, it seems only fair that the industry should have a champion in government.
“For the past few years, the role of tourism minister has been a part-time post in the Department for Culture, Media and Sport, and was a role which included other duties. I believe the time has now come for change, and that a ministerial post should be created in government for someone whose portfolio is focussed exclusively on tourism,” Clish said.
He continued: “Such a move would demonstrate the government’s wholehearted support of this industry’s successful efforts to help revitalise Britain’s rural economies. A tourism minister could help ensure that Britain is properly publicised overseas as a holiday destination with a view to increasing our volume of foreign visitors.
“There are also a host of other issues which the minister could address, including the state of our road infrastructure upon which many people rely when they go on holiday.
“A minister might also wish to examine whether Britain’s tourism industry is competing on a level playing field with other countries in mainland Europe.”
The role suggested would be to ensure that UK tourism is properly promoted overseas, and to create the conditions in Britain which would ensure the sector continues to grow.
What do you think? Will this plea actually be heard? Let us know your thoughts in the comments below.