By William Coleman
Following the recent boom in the UK’s leisure and tourism industry VisitBritain has launched a UK-wide campaign to get the youth of our country to take their holidays and weekend breaks at home.
The campaign has launched over digital and social media by Join the World-Discover the UK, who are spending £2.5m on the venture. The launch took place on 11th September and will use aim to use overseas social media methods to reach, what VisitBritain, is calling the “Lost Generation”.
Despite the recent boom in the UK tourism industry is seems that there has been a dip in 16-34 year olds taking their vacations in Britain. The statistic show that 1.4 million 16-34 year olds took UK based holidays last year. That may seem quite a high amount of holidayers but it is actually down quite a lot when compared to the numbers from a decade ago.
The campaign has brought together the national tourism organisations from Northern Ireland, Scotland and Wales in an effort to get an additional 1 million overnight which will have an estimated boost of £80m to the economy. The social media will campaign more than just trips. You can expect to see physical activities, nightlife and clubs, restaurants and food from around the country.
“There is an incredible amount to see and do across the whole of the UK and we want to inspire more young people to take in our world-class attractions, sites and cities,” said tourism minister John Glen
“By showcasing the exciting and diverse range of trips on offer I hope it will encourage many more young people to explore the UK.”
With such wide range of things to do in the UK this campaign will be highlighting the very best on offer. The launch will kick if 5 short films showcasing experiences in London and Yorkshire in England, Strangford Lough in Northern Ireland, Glasgow in Scotland and Elan Valley in Wales, through the eyes of international travellers.
