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Coachman Caravans reveals Dyson business inspiration

Alan Roberts, production director at Coachman, with an Amara caravan

by Ash Hekmat

A caravan manufacturer from Hull has attributed some of its ongoing success to famed British inventor Sir James Dyson.

Coachman Caravans currently holds its largest ever share of the caravan market, with strong demand for its new models across the UK.

Speaking to the Hull Daily Mail, the company’s director Jim Hibbs said that an article by Sir James provided the businesses with direction in what was a difficult time.

“He was speaking in terms of British manufacturing and said that the way to success was to invest in products,” Mr Hibbs told the newspaper. “So that is what we did.”

This advice came in particularly handy in 2010, when Coachman began working on its latest Laser, VIP and Pastiche ranges, which were launched in the second half of last year.

“Since then, we have never looked back,” he said.

Coachman Caravans first set out hand-crafting caravans more than 25 years ago and has now grown to employ 150 people.

Last year’s Coachman relaunch saw the Pastiche, VIP and Laser ranges modernized and streamlined to include a large panoramic sunroof and more spacious interiors.