by Chris Malone
One caravan site operator takes providing a good service so seriously that it recently sent one of its directors under cover to ensure its facilities were up to scratch.
Park Resorts marketing director Andy Edge donned numerous disguises to check up on staff as part of the Channel 4 programme Undercover Boss.
He headed to two of the firm’s facilities, posing as an entertainer, cook, cleaner and maintenance team member.
Filmed over several weeks, the show was aimed at giving a look behind the scenes of UK holiday sites and Park Resorts noted that it was a beneficial experience for all involved.
“Park Resorts’ decision to take part in the programme came from our commitment to improving standards and delivering an excellent level of customer service,” it said.
The show was filmed at Lower Hyde on the Isle of Wight and Norfolk’s Breydon Water.
In other news, all of the company’s UK parks have been graded by their relevant tourist boards and were awarded three, four or five stars.
