Once upon a time (and not so long ago) a caravanner looking for a good site or park to visit would make a quick telephone call to order a brochure. And whether ordering your brochure from the park itself or their caravan club, the only way of scoping out a site in advance was to read a leaflet or site handbook.
Yet the inexorable rise of the Internet has led to site operators and caravan clubs constructing the online equivalent of park brochures. For many, the quickest and easiest way to assess a potential site for holidaying is to type that site’s name into a search engine. Search engines also give caravanners the power of comparison – and crucially the ability to search for parks in a region of Britain and stumble upon a new site.
With this in mind, leading caravan site operator Park Resorts has today announced a new initiative to increase its visibility on the Internet. The firm hopes to move beyond online advertising and instead bring new people to the website through search engines. And to help achieve this, Park Resorts has appointed marketing agency Greenlight to grow traffic to its website.
A decade of caravan experiences
Park Resorts has provided caravan holidays for 10 years, and boasts a portfolio of 39 coastal holiday parks in the UK. Guests can currently select from a range of accommodation including chalets, apartments, bungalows and Lodges. In addition there are fully furnished and equipped caravan holiday homes, as well as pitches available for camping.
The firm also offers new and used static caravans for sale, while holiday homes are available at all of the park locations around the UK.
