Highlands End Holiday Park in Dorset is celebrating its 50th birthday this year and is making a huge push to reach an impressive fundraising milestone to mark the occasion.
Over the years, the park, along with its four sister sites, has supported the Jurassic Coast Trust, to the tune of £95,000.
The charity is responsible for managing the Jurassic Coast World Heritage Site, which stretches for 96 miles from Exmouth in East Devon to Studland Bay in Dorset.
It does so with the help of nine members of staff and 60 volunteers, who work to protect and conserve this beautiful part of the world and encourage responsible enjoyment of it.
Now, Highlands End hopes to reach the £100,000 donation target in its golden anniversary year to cement the relationship between the two organisations.
The farm-based park occupies an enviable position on a stunning cliff top with views along the coastline stretching for nearly 100 miles.
It first welcomed guests in 1971 and is still run by Martin and Vanessa Cox, although they’re now joined by their sons James and Robert.
Mr Cox said: “It’s difficult not to feel responsible for helping to try and conserve this fragile environment, and that is why we have long championed the aims of the Jurassic Coast Trust.
“As well as our own fundraising for the trust and its conservation work, we add an optional donation … to customers’ bookings which is gladly given by the overwhelming majority.
“I’m excited that we may now be able to add extra glitter to our golden year by creating a new high water mark for money raised – despite the earlier lockdowns.”
The park offers a selection of spacious hard-base, gravel and grass pitches with electric hook-up to caravans, motorhomes and campervans.