BMW M unveils new motorhome at Italian MotoGP

The fifth round of the MotoGP at Mugello featured the unveiling of a new motorhome from BMW M

by Tom Walsh

Celebrating its 15th year at the MotoGP, BMW M has launched a new motorhome which has become a focal point for the event’s community.

The 2013 season is a milestone for the manufacturer as it represents 15 years of cooperation between MotoGP organiser Dorna Sports and BMW as “official car of MotoGP”.

To honour this, the company has unveiled the new motorhome which comes equipped with a modern design and a host of technical innovations – making it an ideal base for riders, teams, journalists and members of the organisational team.

The vehicle is accessible for guests as it is divided into a large reception and sales room, a meeting room, an office and a kitchen.

Thomas Schemera, director of sales and marketing at BMW M GmbH, said: “An important aspect of this is our BMW VIP Sales programme. We offer our customers premium service and plan to further expand our sales portfolio to also incorporate BMW Motorrad and BMW i products in the near future.”