By William Coleman
Erwin Hymer Centre Travelworld has announced the launch of a new website offering impressive new levels of content and delivering an intuitive user experience for motorhome customers.
The world of technology is moving at a rapid rate, so much so that it is sometimes difficult to keep up. Not to be the ones left behind, Travelworld have kept ahead of the curb and have kept their online presence new and fresh with a brand new site aimed at keeping their visitors and customers up to date.
Visitors to the site can now find up-to-date information on upcoming industry events, including all the latest UK motorhome shows and exclusive Erwin Hymer Centre events.
Also available are in-depth travel guides with topics as varied as what to do in Yorkshire when it’s raining, where to taste wine in Devon and details on days out for couples in Scotland.
Users can now glide seamlessly from desktops to mobiles and the new system intuitively pulls data from the new sort and search mechanisms, helping to find vehicle information and resources more quickly and easily.
New model brochures for all HYMER Group vehicles are available on the site, along with help guides, providing advice on dealing with gas and LPG, making pre-trip check lists, practical suggestions on mobility camping and much more.
Comprehensive videos on specific motorhome models also form part of the website’s resources, and members can keep themselves regularly informed by signing up to the new Club Travelworld newsletter.
Managing director Ross Edwards, said: “Our new platform is not a simple refresh, it’s launch has been preceded by two years of solid effort and input from all our internal departments at the Erwin Hymer Centre, we think the hard work has paid off and we’re excited for new and existing visitors to use it.”
Customer Research
The website structure and emphasis on content arose following research into what motorhome enthusiasts want and search for on the internet, as well as information gleaned from the company’s 10,000 Facebook followers.
“We found that now more than ever, users are seeking a much more content-rich experience, as well as fast and simple on-site navigation.” Ross said.
He added: “Motorhome and caravan customers are an extremely informed audience; we needed our new site to cater for this, along with a mounting new wave of first-time motorhomers.”
The HYMER motorhome specialists, who moved into their new state-of-the-art premises in February last year, believe the new website mirrors the quality and range of services its contemporary showrooms include, and the launch serves as a continued commitment to becoming the ultimate one-stop shop for motorhome customers.
Having grown up in a world both with and without the internet I can safely say that a good site can make the world of difference when dealing with a company. There was a time when trying to book any kind of caravan trip online was just a chore so it is good to see the industry moving with the time.
With the world moving so quickly do you think the caravan world is moving too slowly?
