Unfavourable exchange rates in Europe and the trend for staycations have helped one Midlands-based caravan dealer notably increase its turnover.
Broad Lane Leisure saw a sales increase of 37.5 per cent during 2009, with used motor home sales doubling year-on-year, the Birmingham Post revealed.
Second hand caravan sales also rose by 41.4 per cent and spokesman Darren Brown explained that the transformation has been “astonishing”.
He revealed that the industry had been in decline before 2009 and that companies were more focused on survival than growth.
Mr Brown added that the change in fortunes was largely down to the financial downturn and its effects across Europe.
“Families can’t afford to go abroad for their longer holidays and people of all backgrounds and ages – from the wealthiest to the less well-off – are scrutinising the challenges, opportunities and freedom that owning a caravan can provide,” he told the newspaper.
Meanwhile, the Caravan Club is set to host its annual National Rally at the end of May, with around 10,000 caravanners expected to attend.
