By William Coleman
When it comes to receiving accolades and awards there is no doubt that the touring industry pull out all the stops to ensure they deliver the best to in turn receive the best. Now Travelworld have been awarded most prestigious accolade from the parent group of the brands it represents and will be rebranding the dealership and the business as ‘ERWIN HYMER CENTER – Travelworld’
The award followed after the development of Travelworld’s brand new state of the art Motorhome and Caravan dealership in Stafford. The relocation announcement came in early 2018 as the company decided to expand into new premises later on this year.
Having been given this award means that Travelworld are 1 of only 3 designated centre in the world to achieve this status.
Ross Edwards, managing director of Travelworld said: “As you can imagine, this was a big decision for us to make, but it’s simply a continuation of the strategy we have had in the business for the last five years: ‘ever greater ties with our supplier”
The group strategy is to build and strengthen their relationships with dealers and when possible make deals with dealers to offer them their products exclusively.
In 2017 Travelworld celebrated their 40th anniversary and became an exclusive EHG dealer in 2015. Since they they have flourished by focusing and specialising on one supplier.
Ross continued: “Although it is the logical ‘next step’ for us, achieving ERWIN HYMER GROUP status was not made easy. EHG has created a strict set of terms and conditions to qualify for CENTRE status, varying from logos to minimum brands in each price segment and Goldschmitt and Rent Easy partnership”.
Ross continued to explain that although the announcement is being made now with new adverts appearing soon to give people a glimpse of the new logo, the main rebrand will not be happening until the new dealership development is complete.
So it seems that 2018 is going to be a massive year for Travelworld and the Erwin Hymer Group. I can’t wait to see what they have on display at upcoming shows.
