by Joe Jeffrey
New family-focused initiative set for show with help from Matt Baker and two mini-explorers
The Caravan Club will launch a brand new family-focused initiative at this year’s Caravan Camping & Motorhome Show alongside TV and radio presenter Matt Baker and two extra special mini-explorers.
The Club’s new initiative will see 65 Club sites designated as ‘Tourer Explorer’ family-focused sites and offer free activity booklets, a series of ‘Play Day’ events, plus children’s pocket money items. Two very important mascots have been assigned to oversee it all.
But who are these mascots? Well, all will be revealed by Matt on the Caravan, Camping & Motorhome Show’s opening day, including the names of the ‘Tourer Explorer’ mascots, as decided by competition winner, 10-year-old Kayleigh Wright from Hucknall, Nottinghamshire, who entered a children’s competition run by The Club.
Director General of The Caravan Club, Nick Lomas said: “We are delighted to welcome Matt Baker to the show to announce the names of our two new ‘Tourer Explorer’ mascots. Matt is a great role model for the outdoor life and is well known for his love of the British countryside.
“The Club wants to spread the word about touring, not only as a great holiday experience but as a fantastic way to pursue outdoor interests, such as cycling, walking, wildlife watching or surfing. A caravan or motorhome can help your family explore the UK and have great adventures that are fun and flexible,” Nick continued.
Make sure you don’t miss out on all the action, which takes place from 10am in the Experts Theatre, where Matt will officially open the show. This will be followed by Matt helping to launch The Club’s ‘Tourer Explorer’ intiative at The Caravan Club’s stand in hall 2 at 11:15.
