By William Coleman
How is it February already? It was Christmas Day, then I blinked and now it is February. So as we fly through and finish the first month of the New Year do does Swift as they start 2018 with some amazing numbers.
Swift has seen a massive influx of business across the entire business following what was an standout year in 2017. Last year the company saw a double digit growth across the board. In the first few weeks of 2018 the East Yorkshire leisure industry leader has seen some fantastic number. Swift are, without a doubt, the UK’s largest manufacturer of caravans, motorhomes and holiday homes.
Nick Page, Swift Group Commercial Director, has said: “We’ve started the year extremely well. This is due in no small part to the show offers currently available across our entire range of caravans and motorhomes. The show offers, always popular, have really captured the imagination this year, with dealerships reporting a strong uplift in sales and increased interest.”
There are a lot of offers available to buyers that comes with a wide range of benefits, from free caravan motor movers to engine upgrades and cash back on select models of motorhomes. Dealerships have reported great success from these offers too. Once dealer commented: “The show offers have been great. We’ve seen lots more visits to our website, and also a rise in people asking specifically about Swift products, leading to a record January for sales.”
The show offers are available from Swift’s exclusive dealer network and across all major industry events until 25 February 2018, when the Caravan, Camping and Motorhome Show draws to a close. Swift is expecting this show in particular, at the Birmingham NEC, to be a great success. “The February NEC is one of two premier events in the leisure vehicle industry calendar,” explains Nick Page. “It’s where we historically record a significant proportion of our annual sales. All the signs are positive for a great performance this year.”
So what was a bumper year in 2017 seems to be carrying on over into 2018. It is great to see such a massive success this early on in the year. I cannot wait to see what else 2018 has in store for the industry.
