Extended range of videos provide useful information to first time buyers
Swift has launched a variety of videos geared towards first time caravan buyers.
This series, which was originally launched in January of this year featuring an insight into choosing your first caravan, will now include footage on how to load your caravan, tow your caravan, pitch your caravan when you arrive on site and how to choose your perfect destination.
Throughout the 2015 season,Swift has continued to remain active in promoting the leisure lifestyle at all industry shows and through several Swift ambassadors who are Swift owners themselves. These ambassadors have been documenting their experience online via social media and also in the national press – all raising awareness of the industry and have succeeded in making the leisure lifestyle highly appealing and attractive to potential first time caravan buyers.
Group commercial director, Nick Page, said of the company’s video initiative: “Swift TV has been a resounding success. From research we have conducted at shows and also via our online social media channels such as Swift Talk, Facebook and Twitter it is clear that part of the buying and decision making is done through viewing products online, and videos are an incredibly important part of that process.”
