Swift Caravans has revealed it saw continued sales success across its product ranges at Boat and Caravan 2011 last month.
Despite the hardening economic climate and the rising cost of petrol, Swift said sales of the company’s new products remain “encouraging”. The four new models introduced last year proved especially popular, with the Swift Challenger and Swift Conqueror continuing to perform well. The revamped Sterling Eccles and Sterling Elite ranges were similarly popular with show visitors.
Yet the main winner for the Swift Group appears to be its most cost effective range. A Swift insider revealed to Caravan Times earlier this year that sales of Sprite Caravans are up by 40% as caravanners look to save money when buying new.
“A hardening market”
The newly-appointed CEO of Swift Group appeared confident that UK holidaymakers will continue to choose Britain this year.
James Buckley commented “The market is showing definite signs of hardening but people are still keen to buy style and value for money, two areas in which Swift have a reputation for excelling. With foreign travel both proving more expensive this year due to rising oil prices, and political uncertainty in various parts of the world, we will continue to benefit from more people choosing to holiday in the UK this year”.
Mr Buckley also took time to praise the efforts of Swift’s staff in continuing their run of results.
“A large part of this result is due to the fantastic effort put in by our dealers and our sales and customer services staff, whose efforts turned what could have been a difficult show into a great success – for which I thank them.”
