by Tom Leaning
American touring manufacturer Airstream, Inc. have announced the appointment of Swift Group as the sole distributor for Airstream in the UK.
The partnership brings together two companies with complementary strengths and a commitment to realise the potential of Airstream in the UK.
“This is a fabulous new opportunity for Swift Group, with significant promise in an untapped market,” said James Turner, Swift Group Managing Director. “I am delighted that Airstream has recognised the quality, passion and unrivalled capability that Swift possesses. I look forward to a long and fruitful partnership.”
Airstream was founded in the U.S. by Wally Byam in the 1920s. An icon was born when Wally built his first shining silver orb, known as the Clipper, in 1936. Today, Airstream counts Oscar winners and rock legends among its loyal followers. Easily recognized by the distinctive shape of their riveted and rounded polished aluminium, many have been magnetized by the inescapable pull of the Airstream range of luxury trailers.
The Airstream board has long coveted the British market, convinced that this epitome of high-end leisure vehicle luxury could find a place in the hearts of UK consumers. In Swift Group, Airstream discovered an ideal partner with an unrivalled calibre that will help the brand flourish.
“Over the last decade, Airstream has developed a strong foundation in the UK and we believe Swift Group is the right partner to help us take it to the next level,” said Bob Wheeler, President and CEO of Airstream, Inc. “There is tremendous potential for Airstream in the UK and we fully expect to see sales accelerate in the coming years.”
The addition of Airstream to Swift’s portfolio of brands will enable Swift to extend into a new market sector and further strengthen its leading market position in the UK.
