Park Resorts buys Summerfields Holiday Park with plans to improve site facilities

by Justine Iorga
Summerfields Holiday Park will see all new upgrades in time for summer
Park Resorts has bumped up their portfolio to 49 Holiday Parks and acquired Summerfields Holiday Park from Richardson’s Holiday Group.
The sale, which was officially made on 14 April, is designed to see Park Resorts achieve its main goal of improving and upgrading Summerfields, based near Great Yarmouth and situated near Park Resorts’ existing California Cliffs Holiday Park.
Park Resorts claims that as early as 22 May, owners and guests will be able to enjoy all new activities and facilities including: new kids’ clubs, water and sports resorts programmes, as well as live entertainment to boot.
David Boden, CEO Park Resorts, spoke on the sale saying: “The Summerfields Park has great potential, is in a wonderful location and has a lot to offer our customers.
“The park will be our third in the popular Great Yarmouth region where we already operate California Cliffs and Breydon Water Holiday Parks. We plan to further invest in Summerfields to enhance the holidaymaker experience and boost the entertainment offering to a new level.”
Richardson’s CEO Greg Munford also commented telling the Eastern Daily Press: “We are pleased to have completed on the sale of Summerfields to Park Resorts, who we believe are the best company to take it to the next level.
“This will allow us start the long awaited caravan development at our Hemsby Beach holiday park and continue our improvements at our Seacroft Holiday Village.”
Summerfields new makeover seems like it’ll be worth a visit! For booking information on the park, click here.