News, Spotlight

Park Holidays splashes out on £2m luxury pool

Dovercourt park adds new £2m pool will have a seaside theme

By William Coleman

2021 is shaping up to be a very good year for the staycation industry as companies all across the UK are adding new features and attractions to their sites. One such notable addition will be a £2m splashdown in the form of a new swimming pool.

There are not too many sites with swimming pools and the ones that do have that extra edge over the competition. A pool can keep the kids relaxed while mum and dad soak up some much-needed sun. We all well aware that you cannot put a price on that!

Knowing just how valuable an asset a pool can be Park Holidays UK will be plunging £2 million into a state of the art luxury pool at the Dovercourt Holiday Park in Harwich, where staff are saying they are gearing up for “a staycation year like no other” in 2021.

The group is not stopping there as it has given the green light for investments in its 30-plus holiday parks as bookings for next year hit “stratospheric levels”.

Anticipating the busy season many months before it arrives, the teams at each site want to get a headstart on things. Tony Clish, Park Holidays UK director, says: “Make no mistake, Britain will be the place to be on holiday in 2021, and we are going to be ready for it.

“Families will be seeking out top-quality experiences in this country as a substitute for going abroad, and that’s just what we intend to deliver.

“The group will be investing heavily this winter both in its leisure facilities and in top quality accommodation such as luxury lodges.

“Less hassle, less cost, beautiful countryside and coasts, and so much more for kids to enjoy – the time is now right for Britain to play up to its greatest strengths,” added Mr Clish.

The ground was broken on the new pool at Dovercourt this month and the work is scheduled to be completed by next March.

There is the promise of “waters warmer than the Mediterranean” when the pool opens. It will feature a complex interior, which will be decked out in a nostalgic seaside theme, plus pool-side relaxation areas and cascading slides.

Located on Essex’s “Sunshine Coast”, Dovercourt Holiday Park adjoins an acclaimed Blue Flag beach and has already benefited from major investment in recent years.

Facilities include a sophisticated new entertainment venue kitted out with the latest showbiz technology, and which plays host to professional shows and acts.

Is a swimming pool something you look forward to when going away? Should more sites add pools? Sound off in the comments below and let us know how you feel about investments like this going toward pools.