by Alice Scarsi
Lunar’s sales predictions for 2015 are brighter than ever
Lunar Caravans has announced an impressive set of sales figures following the Caravan, Camping & Motorhome Show 2015.
Figures revealed indicate a ten per cent increase in sales compared to last year’s show profit – which was already a record for the Lancashire based manufacturer. The news comes following an unprecedented sales performance at January’s Caravan & Motorhome Show at EventCity in Manchester.
All Lunar ranges retailed well, with particular strong sales performance with Clubman and Delta ranges, increasing by 28 per cent.
Lunar’s impressive growth is sure to have been helped by the launch of new, long-awaited, models including the four berth, twin-axle Delta TS and six berth Quasar 646 and by the restyle made on its entry level range, Venus, which has sold four times more than it did during last year’s event.
Lee Roberts, Lunar’s national sales manager, described Lunar’s presence at the Caravan, Camping & Motorhomes Show with enthusiasm, saying: “People came to buy, or came as first time caravanners looking for a reliable source of advice and we were very happy to assist. It was rewarding to note how many of them had seen our new video campaign, ‘Heart of the Holiday’ and chose to visit the stand as a result.
“The continued strong performance of our Clubman and Delta models is also gratifying as the range is attracting purchases from caravans who currently own other brands, as well as retain our loyal Lunar customers. We’re hopeful that this interest in the Lunar range will continue throughout the year, and for many years to come,” he added.
Such a good start to the season represents a solid prediction of an expected sales upturn for the industry in 2015, which is great news for the whole leisure industry for 2015.
