By William Coleman
If there is one thing we that we have a wide range of here in the UK its caravan and camping sites. Some would even say we are spoilt for choice which makes the final choice of which one to choose a difficult task. With this new caravan industry directory you can browse at your leisure and maybe even find somewhere totally new.
If you struggling to find somewhere new to go or where to stay in a certain area www.UKParkfinder.com can do all the hard work for you. The new directory creators have covered every corner of the UK to bring you a comprehensive list of caravan loving locations.
The directory is the result of 15 months of research and detailed planning by two industry professionals, Scott Higgins and Paul Callingham.
Scott and Paul are former employees of Salop Leisure where they sparked a friendship that would then lead to a business partnership. Between the two of them they have almost 40 years of service in the caravan industry.
While working together they spotted a large gap in the market for an encyclopedic directory for all things caravanning. Seeing how this could be a success the pair took a leap of faith and invested in the site which has been designed and built by Welshpool-based Gloversure.
Scott and Paul are initially focusing their sales drive on the area they know best, Mid Wales and the Marches, targeting touring caravan and motorhome parks, holiday home and luxury lodge parks, residential park home sites and camping, glamping and yurt sites.
They are not stopping there though! They want to encourage leisure vehicle dealers, accessory shop and service specialists, caravan storage facilities, caravan shows, local attractions, days out and places to eat to join the directory. A touring online one stop shop as it were.
The ultimate plan is to expand the directory across the UK where there are 4,500 holiday home parks, 20,000 touring caravan and motorhome parks and 40,000 camping and glamping sites.
With so many booking/comparison sites out there, which are tricky to navigate round, UK Park Finder want to provide a site that is simple to use and has everything you need all in one place. Forget the days of having tons of tabs open on your web browser.
For customers seeking information relating to caravans, motorhomes, glamping, camping and leisure time activities. The directors say users can find what they’re looking for in three clicks.
“Statistics suggest that 94% of buyers research online when looking to make a significant, high ticket purchase,” explained Scott. “For businesses in the leisure sector, UKParkfinder.com is the ideal portal to showcase their products and services to customers who are actively in the market to purchase.
“The directory has the potential to make a real difference to businesses and we believe it will revolutionise the way customers unlock their lifestyle and leisure time dreams.”
Paul added: “It has been designed with the end user in mind to offer a sophisticated, real time platform that will become an integral part of businesses’ marketing strategies. To date, every business we have approached has signed up, some for three years, which is very encouraging.
“Scott has wanted to develop a user-friendly directory for the industry for the last 10 years to fill a gap in the market. Now we have made the investment and we think it has huge potential and can be a fantastic marketing tool for the industry.”
It’s the only online caravan directory that advertises local attractions, days out and places to eat alongside caravan businesses, which are exposed to holidaymakers looking to make the most of their leisure time.
Businesses have their own dedicated listing which they can manage themselves, upload images, videos and sale stock, promote special offers and discounts, provide full descriptions and contact information, receive customer enquiries by email and highlight special events.
Every registered business receives a quarterly report to show how the directory has been working for them and the directory is supported by a dedicated marketing strategy to drive new users to the website.
