Those planning to visit London may be inclined to stay in caravans outside of the city after being told that room rates in the capital are unlikely to decline any further.
According to TRI Hospitality Consulting, hoteliers in the UK’s largest city will refuse to drop prices further as the economy is beginning to recover.
Managing consultant Puneet Kanuga explained that London has avoided the struggle that other cities have experienced in terms of attracting visitors.
“It has been able to tap into leisure demand coming in from Europe because of the sterling falling against the euro and that has really pulled the market back up,” he said.
The company’s figures show that London was the only market in Europe that managed to reduce hotel payroll levels in the face of diminished revenues.
This, it claimed, was mainly down to the flexibility of the British workforce, which may have kept more hotels in business through the financial downturn.
Brits wishing to visit the capital could stay in a Brighton caravan and travel to the city by train, while still having the pleasures of a beachside holiday home.
