By William Coleman
In less than a year Travelworld have had several huge successes that have totally transformed them as a business. And now it seems they have achieved success once more by signing a big deal with Fiat Professional.
Erwin Hymer Centre Travelworld have signed on the dotted line with Fiat Professional, a market leading supplier for motorhome chassis, to join their trade programme, Club Ricambi.
Club Ricambi is run my MOPAR and is the service and customer care organisation within Fiat Chrysler Automobile.
The new partnership will see Erwin Hymer Centre Travelworld become one of only two approved Fiat dealers in Stafford. With this new addition Travelworld really are on their way to becoming a real one stop shop for all this motorhome.
Becoming an authorised dealer means that they can now offer local garages direct access to both its car and motorhome parts supply and their Fiat factory trained technicians. Having these services in house means they can help local companies better service their customers who can purchase dealer parts at competitive prices with daily and next-day delivery.
Andy Wright is MOPAR Service and Parts Zone Manager who works alongside MOPAR Customer Care manager, Thomas Lysaght, both of whom have been involved in the EHCT partnership process. Andy said: “Stafford is an area with great growth potential, with lots of small thriving businesses, partnering with EHCT, with its purpose-built centre, is a big part of helping us penetrate this area.”
EHCT’s Fiat Parts manager Jonathan Banner said: “We think this is a golden opportunity for Stafford garages who may otherwise have to turn away customers looking for genuine Fiat parts and accessories. We want to build links with reputable businesses in the area and form positive, reciprocal relationships and we are already making good progress!”
Simon Dean Motor Services based in Stoke is one garage that recently got on board with the program. Simon said: “Having a reliable car and professional van parts supplier for all my Fiat requirements on my doorstep is great news for my business, and being able to offer uprated suspension systems from Goldschmitt is an added bonus.”
Erwin Hymer Centre first became a Fiat Professional partner three years but to gain its official Fiat partnership, it was subject to a series of rigorous processes, involving the recruitment of new Fiat staff members, financial commitment, running several training programmes and database assessment.
Erik Baxendale added: “The process was strict and required a lot of commitment from us but we believe the finance and time invested will pay dividends. Although we do supply motorhomes on Fiat Ducato, Mercedes Sprinter and Iveco Daily chassis also, we recognise that Fiat is a strong brand to be associated with. We’re enjoying working with the Fiat team, and linking in with businesses in the local area.”