By Joe Jeffrey
Elddis branches out to bring SoLiD Contruction tourers to South Korean market
Elddis has announced they are bringing their award winning SoLiD Construction caravans to the South Korean market.
In a bid which looks set to strengthen Elddis’ brand outside of the UK, and during a period of growth which has seen the company’s popularity rise in additional territories including Australia and New Zealand, South Korean caravan retailers, Caravantail, have now started stocking Elddis tourers.
Caravantail recently welcomed Elddis representatives to their premises, where an official signing ceremony took place in Gwangju on the outskirts of Seoul.
The trip also offered Elddis the opportunity to experience firsthand the surge in caravanning which has been seen in recent years following the introduction of government-funded campsites, enabling more South Koreans than ever before to experience the joys of caravanning.
The first of Elddis’ offerings to make their way to South Korea are the Xplore and Affinity models and are on sale now, with the Xplore 304 proving most popular during recent South Korean caravan shows, BEXCO and KINTEX.
Caravantail’s Michael Kim said: “Our customers can’t quite believe the amount of luxury in such a small, lightweight model. And although it is so light, it is robust, strong and has the European style we admire.”
Caravantail is now set to expand its premises with a vast, purpose-built state-of-the-art showroom, due for completion in 2016.
Rob Quine, managing director at Elddis, said: “What started only six months ago as a tentative enquiry from Caravantail via our Facebook now has the potential to be a huge success.
“Having seen firsthand the rapid growth of the RV industry in South Korea and the way in which the caravan lifestyle is encouraged, it gives us great satisfaction that Elddis is becoming the brand of choice in this growing market.”
