Caravan owners heading to Dorset may be interested to hear that the resorts of Bournemouth and Poole have launched a joint campaign to attract water sports fans.
The English seaside sites have a lot to offer caravanners, including eight blue flag beaches, Europe’s first artificial surf reef and a choice of more than 25 water-based activities, all within a ten-mile radius.
British Resorts & Destinations Association director Peter Hampson explained that the concept of the two resorts joining together to promote their assets makes sense.
“Particularly in terms of maximising limited marketing spend and in getting a clear message to a particular market segment that is interested in water-based activity [it is a good move],” he said.
Mr Hampson added that Bournemouth is more “upmarket” than the traditional “kiss-me-quick” resorts, while still being an established holiday destination.
Travelsupermarket.com recently revealed that 16 per cent of Brits are expected to holiday in the UK this year.
