It seems caravan buyers have reacted well to the radical redesign of the Coachman range, as the Cottingham-based manufacturer has reported a 30 per cent year-on-year increase in sales for last week’s NCC Motorhome & Caravan Show (October 12th-17th).
The company took the bold move of completely redesigning its flagship Pastiche, VIP and Laser ranges this summer, introducing a swooping front end and a panoramic sunroof, and this appears to have paid off.
Coachman Caravans reports that it sold nearly 350 of its tourers last week, with the record attendance at the Birmingham NEC no doubt helping to boost this figure.
The National Caravan Council, which took over the show for the first time this year, has reported that attendance totalled 93,323, up 50 per cent compared with last year’s show.
Lowered ticket prices and free parking will have surely played a part in this, but nonetheless many will argue that this indicates that the caravan and motorhome industry is continuing to cope well with the current economic downturn.
Jim Hibbs, Managing Director at Coachman, said: “We knew this season was going to be tough, and that we needed to produce something really special for 2012 to stand out from the competition. So far, it looks like we have been successful.”
