by Holly Tribe
Coachman Caravans have launched their 2011 season model upgrades with a two day trade show in East Yorkshire.
The event at Rudstone Walk saw the launch of Coachman’s 2011 updates for the Laser, VIP, and Pastiche ranges, which have all undergone internal furnishing updates including a new easy to set up bed system.
The Amara range has been overhauled inside and out, with re-designs focussing on layouts for family touring.
The trade show, held on the 13th and 14th July, was attended by caravan dealers from across the UK. The Hull based company revealed trade orders were up 50% on last year, making it the most successful launch to date.
“We’ve had more than 50 per cent more orders from the dealer network than we did following last year’s show”
Coachman Managing Director Jim Hibbs says: “This was the most successful preview we’ve ever held, and that includes the boom years for the caravan industry. We’ve had more than 50 per cent more orders from the dealer network than we did following last year’s show, and the response from dealers was the most enthusiastic we’ve ever seen.
Mr Hibbs goes on to explain that despite a sluggish economy, Coachman Caravans have seen strong sales over the last year enabling them to invest £700,000 in new computer-controlled machinery and an aftercare unit.
The 2011 model year runs from the 1st of September, and so tourers will be on display at dealerships for the beginning of that month.
