by Joe Jeffrey
Caravan insurance firm scoops prestigious award at glitzy ceremony
Caravan and motorhome insurance specialist Caravan Guard, which incorporates Leisuredays, has scooped the Customer Connectivity Award at the 2016 Insurance Marketing and PR Awards.
The insurance company’s Halifax-based marketing team beat off stiff competition from some insurance giants and was crowned for its efforts in communicating with its customers and raising the company’s profile with caravanners.
Happy existing customers were central to their ‘Don’t take our word for it’ marketing campaign, which included magazine adverts, customer videos and social media.
They picked up the award at a prestigious event at the Banking Hall in London.
Caravan Guard’s director of marketing, Craig Thompson, said the 110-strong team were thrilled to have won such an important award: “Delivering brilliant customer experiences is our company vision and policyholders often feedback to us that we’re excelling in this. We’re particularly thankful to those customers who do take the time to tell us that we’re providing great service and great value insurance cover.”
Caravan Guard is also shortlisted for UK Insurance Broker of the Year at the British Insurance Awards.
