A UK caravan firm has managed to expand its business after changing the way it operates.
According to NEbusiness.co.uk, Birtley-based Geist has increased its workforce from four to 12, moved to a larger premises and converted part of its Lincoln service centre into a second showroom.
The success comes after the firm took the decision to switch to a sales model that deals directly with the public, cutting out the middleman and making its products more accessible.
Part of this involved the design of a new website, which allows customers to tour caravans online, virtually build their own bespoke model and access other caravan-related material from the comfort of their own home.
Managing director Patrick Carlin told the online resource that the website and change of focus has helped the firm expand, create new jobs and showcase a larger range of vehicles.
The new business model has seen Geist reach customers from all over the UK and the rest of the world, including Australia and New Zealand.
