The Caravan Club is set to spend more cash on advertising campaigns and expanding its presence at travel industry events as part of plans to continue to develop the trend for holidaying in mobile homes.
Director Nick Lomas explained the organisation is preparing to invest in its Discover Touring project, as well as growing its portfolio of sites.
He revealed it has added Burrs Country Park to its list of facilities in recent weeks in addition to the eight other sites opened in 2009.
Advance bookings for the network have increased 40 per cent in comparison to 2008 figures and Mr Lomas stated the rise in interest is due to both returning caravanners and first-timers.
He revealed many of the club’s customers are sharing their childhood experiences with their own kids.
The organisation has also sent 50,000 families across the English Channel to France since the beginning of the year.
The news comes in the same week that the Caravan and Motorhome Show is taking place in Birmingham’s NEC.
Another instalment of the event is set to take place in Manchester at the end of January.
Chris Malone
