The organisers of Boat and Caravan Show today announced a new agreement which sees the Camping and Caravanning Club become official event partners for the next three years.
The organisation known as the “Friendly Club” boasts a membership of over half a million campers and caravanners, and has been a champion of outdoor pursuits for over a century.
The agreement is for three years and covers 2012, 2013 and 2014. The announcement follows the recent news of Boat and Caravan Show renewing its tenancy agreement with the NEC Birmingham for both the 2012 and 2013 editions of the show.
“A significant initiative”
Caravan Times caught up with Exhibition Director Andy Gibb yesterday at the NEC in Birmingham on the eve of the announcement. And as Boat and Caravan celebrates its 50th anniversary this year, he hailed the “significant initiative at a particularly exciting time for the show”.
Commenting on the relationship, he said “This sees us joining forces with an industry partner that shares our desire to bring to life the Great British Outdoors to the British public.”
“We are convinced that the coming together of our two organisations, and putting visitors and the visitor experience at the heart of the event will provide the ideal environment to drive sales for all exhibitors who see The NEC as the natural and ideal venue for the UK’s largest outdoor leisure show.”
“Something for everyone”
The Camping and Caravanning Club’s Marketing & Communications Director Matthew Eastlake spoke enthusiastically on the agreement: “The Boat & Caravan Show, together with the new Outdoor Leisure Show promotes outdoor pursuits at a time when many people are considering their choice of holidays for the year ahead, often based on fulfilling a hobby such as walking, cycling or sailing.
The Camping and Caravanning Club’s Marketing & Communications Director Matthew Eastlake said: “The Boat & Caravan Show, together with the new Outdoor Leisure Show promotes outdoor pursuits at a time when many people are considering their choice of holidays for the year ahead, often based on fulfilling a hobby such as walking, cycling or sailing.
“The Camping and Caravanning Club takes pride in being able to offer everyone a wide range of outdoor holiday options from tent camping to caravan holiday home and lodge holidays both in the UK and worldwide.
“The Club is the natural partner for the largest outdoor leisure show in the UK as it offers something for everyone, from families looking towards their first camping adventure to the seasoned caravanner who might be looking to tour Europe or further afield.”
Boat and Caravan 2011 is currently taking place at the NEC in Birmingham from 21-26 February. For tickets and information click here.
