by Joe Jeffrey
Both new and pre-owned caravans receive gold award in customer satisfaction
Bailey of Bristol has secured a coveted Gold Award for both New and Pre-Owned Caravans in the 2016 Practical Caravan Magazine Customer Satisfaction Survey.
Bailey accounted for 27 per cent of the total responses in the new caravan survey, the largest number for a single manufacturer, and achieved an overall satisfaction rating of 85 per cent in the survey and in doing so secured a coveted Gold Award. Supplementary figures also showed that, of the UK manufacturers, Bailey also had the highest proportion of fault free new caravans in use.
The picture was similar in the pre-owned caravan survey where Bailey topped the poll with a satisfaction rating of 88 per cent.
The Bailey retailer network also put in a strong showing in this year’s survey securing a collective total of five gold and five silver awards, including Oxford Caravan Centre who achieved the highest overall satisfaction rating for a retailer in the new caravan survey.
Managing director, Nick Howard said: “We take a lot of positives from our showing in this years’ Practical Caravan Survey. Total customer satisfaction is top priority at Bailey and this independent owner feedback shows that we are on the right track in terms of product performance and customer service. However we shall be looking closely at the findings of the report to identify the areas which we can improve upon to take ourselves forward”.
Over the past eighteen months Bailey has implemented a comprehensive corporate re-development programme entitled Project Aurora, where it has introduced modern manufacturing and business principles and procedures to the industry for the first time.
It is said that all parts of the company have benefited from this new initiative, but two areas which have already received significant investment have been the product development and customer services departments.
Congratulations to Bailey on receiving yet another award.
