by Joe Jeffrey
New appointments announced as company growth is highlighted
Bailey of Bristol has expanded its field sales operation following the company’s diversification into new product sectors and sustained retail sales growth.
With the company now firmly established in both the caravan and motorhome markets, the Bailey Retailer network currently consists of over one hundred outlets creating the largest network for a single leisure vehicle brand. In order to provide effective business support to this number of retailers Bailey has strengthened its field sales operation with the appointment of Richard Wescott as national sales manager and Ben Pointon as business development manager for the Northern Caravan Network. Existing roles have also been redefined with Mash Vanstone fulfilling the same role as Ben for the southern caravan network while Alan Freeman becomes the dedicated business development manager for the motorhome network to reflect the importance of this sector to the company as a whole. This new injection of man-power will allow Bailey to gain a greater understanding of individual retailer business requirements and as result provide them with a more personalised and valuable service.
The appointments, Bailey say, have been made during a very dynamic period in the company’s history as the changes implemented to the business as part of the Aurora Programme start to take effect.
Considered by many to be the industry’s leading innovators, eighteen months ago Bailey began a corporate re-structuring programme – code named Aurora. The aim has been to introduce a modern business approach to the soon-to-be 70 year old family owned leisure vehicle manufacturing company whilst at the same time maintaining the key cultural characteristics that have made it such a long term success.
The project is now nearing its conclusion and Bailey has already started to see the benefits of the changes made. The adoption of modern manufacturing principals and the re-configuration of the main vehicle assembly line has led to a 20 per cent increase in annual production calendar year to date. Improvement in supply volumes have led to subsequent increases in caravan and motorhome retail sales over the same period, by ten per cent and 26 per cent respectively, thus strengthening of the company’s position in both markets and re-affirming Bailey as the UK’s number one leisure vehicle brand.
Commenting on these new appointments Bailey sales director, Ian Rawlings, said: “We are delighted to be able to welcome Richard and Ben to our new look field sales team. With their arrival our recently expanded operation will now be able to work more closely with our retail partners to provide an enhanced service for both existing and potential new Bailey customers”
