Bailey Caravans has revealed it will be making its latest range of caravans a permanent addition to the product portfolio.
The Bailey Unicorn entered the market this autumn as a limited edition model – and the first luxury caravan from the Bristol manufacturers. However Bailey smashed its previous sales records at the NEC in October at International Caravan and Motorhome Show, with the Unicorn accounting for three-quarters of total business written. As a result of this overwhelming enthusiasm for the Unicorn, the firm took the decision to make it a permanent addition to the Alu-Tech caravan lineup.
The signs were visible in September when Bailey introduced two new additional layouts to the Unicorn range. The Unicorn Madrid was a four-berth, twin dinette layout with a rear end washroom, while the Almeria featured a fix bed and compact rear washroom alongside a spacious living area. Both have proved to be as popular with the public as the original Unicorn models.
Bailey recently said how it was “delighted that the caravan buying public has reacted so positively” to the new range. Since it was launced in September this year, the Unicorn has helped Bailey write £39 million worth of retail orders, making this the most successful single product launched in the company’s sixty-year history.
Recent accolades from the caravan world include winning the Caravan Industry Magazine “Tourer Of The Year” title for the Unicorn Seville, as well as the Go Caravan Magazine “Caravan Of The Year” for 2011.
Following this success Bailey will undoubtedly be looking to the future and the two major caravan shows of 2011. Caravan Times understands that the firm will be launching an entry-level Alu-Tech model at the NEC in February. And while no official name has been announced for the affordable caravan, rumours are circulating in forums that it could be named the Bailey Phoenix.
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