Bailey Caravans ends 2011 on a high by announcing turnover of £90 million

The Bailey Orion was launched in February 2011

by Chris Jefferies
Bailey Caravans has announced an impressive turnover for the 2011 calendar year of £90 million, topping off a busy 12 months for the Alu-Tech ‘vanmakers.
In a statement, the company argued that this achievement is all the more impressive, given that the caravan industry as a whole has contracted by 15 per cent this year (according to NCC figures).
What’s more, Bailey adds that their order book is now full up until Easter 2012, so those hoping to own a new Alu-Tech caravan next year may face a little wait.
Looking back on the year just passed, the Bristol-based company hailed the launch of the lightweight Orion range and its first ever motorhome, the Approach SE, as it main achievements.
However, it wasn’t all plain sailing, with a number of luxury Unicorn caravans suffering from wheel detachment problems, resulting in a nationwide product recall for all Seville, Madrid, Valencia and Almeria models.
Finally, the company continued to expand overseas by entering the New Zealand market and appointing a local dealer to help them break into Australia as well.
Looking forward to 2012 and Bailey fans can look forward to more details on the eagerly anticipated Retreats range of seasonal pitch caravans.