by Kean Tahghighi-Everitt
Adria have unveiled the all new Sun Living entry level motorhome range, which has been completely refreshed for the forthcoming season.
Adria first introduced the Slovenian-built Sun Living brand in 2008, as a sister brand to the main Adria brand, with a selected range of the most popular motorhomes, and vans. Fast forward to 2017 and the new Sun Living brand has been relaunched, with an entirely new and innovative vehicle lineup. Adria plans to build on its sales success so far and accelerate it with an innovative range of new Sun Living camper vans and motorhomes which will be available this autumn.
The new Sun Living brand has a complete new identity with a fresh blue logo, all new graphic design and a new “communications approach”. The brand launches from 1st July and will be premiered at the Dusseldorf Fair at the end of August and vehicles will be arriving in over 160 Sun Living dealerships across Europe this autumn.
The new Sun Living core values are
- Easy: A brand new range of motorhomes and camper vans, making touring holidays more convenient and ownership more simple. Easy to choose and own vehicles with smart layouts, features and specifications.
- Innovative: New thinking for a new generation. Explore new spaces which are transformed by innovative new approaches. Bedrooms which hide-away to become additional day-time living
space, bathrooms which hide-away when not in use to free up more space. And smart new
features and new layouts too. - Connected: New Sun Living vehicles will offer the opportunity for users to stay connected when travelling, to share experiences, and be part of the new Sun Living community.
- Made by Adria-Mobil: New Sun Living motorhomes and camper vans are designed and
manufactured by Adria Mobil, one of Europe’s leading recreational vehicle manufacturers since
1965. Purpose-built in the most advanced state-of- the-art factory in Europe. - Exceptional Value for Money: New Sun Living vehicles offer the latest in design, innovation
and comfort at exceptional value for money.
New thinking for a new generation
The new Sun Living line-up includes innovative new takes on the Camper Van, a new motorhome where the customer can decide between Crossover or Semi-integrated format and a
new ‘alcoven’ (overcab) motorhome format.
There’s also original thinking when it comes to space. Bedrooms by night, become additional living space by day. Bathrooms which rotate and open up the kitchen and floor space. New living flexibility for the user thanks to unique new ‘hide-away’ solutions.
Matjaz Grm, the company’s Executive Sales and Marketing Director, commented:
“Our research shows us that there are many people with an interest in the motorhome lifestyle but who haven’t yet found the right brand or products to make the step into ownership.
“They like to travel independently, they may have experienced camping and want to choose a brand which meets their specific needs. A brand with vehicles that are simple to use and own, which are well-designed with innovative features, plenty of interior space and with layouts that suit the way they like to live when traveling in their free time.
“Our new Sun Living brand a range of motorhomes and camper vans are designed for these newcomers who may be in their thirties, forties or older, it’s not about age – it’s about attitude.
“They are heavily influenced by the millennials new way of looking at the world. They like to travel, free time is cherished and is all about having experiences and sharing them. They are discerning consumers, connected and social – online and in person.
“We believe new Sun Living will also attract existing owners from other brands through our innovative new designs which open up new flexible living spaces and the surety of our ‘Made by Adria Mobil’ and our value for money proposition.
“We also see additional opportunity in rental. Our new Sun Living vehicles are made at the Adria factory – the best manufacturing facilities in the industry. Our new Sun Living vehicles are robustly designed and built. This, the simple to understand model line-up, the right layouts and features and the combination of outstanding value and easy-to- maintain vehicles, will also strengthen Sun Living’s appeal in the rental sector.”
For more information about the new Sun Living entry-level motorhome range visit, www.uk.adria-mobil.com
