Slovenian based company, Adria, are celebrating 50 years next year by launching new products, a new ‘design language’, as well as a new marketing campaign
Adria is set to mark its 50th anniversary by launching a new company logo, as well as two new exciting caravan ranges.
The as yet unreleased logo, which is said to incorporate a subtle change to the existing logo type, has been designed to better reflect Adria’s intelligent ‘i-shaped’ design language on all its new products and also to celebrate Adria’s 50th anniversary.
The new campaign fittingly entitled, Inspiring Adventures for 50 years, will begin this summer and continue into the summer of 2015. Plans are in place to launch two new ranges – Matrix and Sonic.
The Sonic range will include a Sonic Supreme model, described by Adria as encompassing an “entirely new definition and new-age exterior”. The manufacturer has said that all 2015 Adria motorhomes have been designed with new exteriors and interiors to match the new Fiat Ducato.
The new campaign will be officially launched at this year’s Düsseldorf Caravan Salon Show from 30 August to 7 September.
Adria has reported above average growth in the past year, with market share growth in all markets and it remains a strong independent top-three manufacturer in Europe.
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