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2025 to be a year of escapism, says caravan chief

Tony Bywater standing on the steps of a caravan at a show

More people will seek escapism by investing in a caravan holiday home, touring caravan or motorhome in the coming year, according to a caravan chief.

Tony Bywater, chairman of Salop Leisure, has made the prediction following a challenging year for the caravan industry in 2024.

He believes that there will be greater demand for leisure vehicles in 2025 after an uncertain year meant more people were cautious with their spending.

Mr Bywater pointed to the cost of living crisis, political uncertainty leading up to and following the general election and ongoing conflicts in Ukraine and the Middle East for slow sales in 2024.

He added: “It was a challenging year for a combination of reasons, not helped by the doom and gloom that has spread across the media.

“People consequently lost confidence in buying homes and making business decisions, which affected sales of caravans.

“We also had one of the coldest summers in living memory, but nevertheless our parks were very busy.”

With 55 years of experience in the industry, Mr Bywater is well-placed to make such predictions and thinks this January will see record sales, followed by a bumper year for caravans.

His colleague Mark Bebb, managing director at Salop Leisure, agreed with Mr Bywater’s sentiments, suggesting the caravan industry will bounce back in 2025.

He believes taking trips in a caravan is seen as a great way to escape the pressures of everyday life.

Mr Bebb added: “Our industry represents escapism from technology and stress, which are increasingly impacting mental health and anxiety. Our products provide an antidote like no other for individuals and families.”

It’s not just the traditional demographics that understand the benefits of staycations in a caravan or motorhome either, as younger generations are also enjoying the lifestyle.

Salop Leisure has sales centres in Shrewsbury, Machynlleth and Stourport-on-Severn, where prospective buyers can check out models they’re thinking of purchasing.

As well as the caravan and motorhome dealerships, Salop Leisure also owns the Love2Stay glamping and touring resort.

Located in Shropshire, Love2Stay is set within 22 acres of natural countryside, offering a wide range of activities, amenities and nearby attractions.