by Marcus Dubois
Swift Caravans has received early confirmation of the popularity of its newest ranges after achieving record sales last weekend. The firm saw over £3.5million worth of sales in just two days at the Lawns Caravan Show at Cottingham near Hull.
The Lawns show was the first opportunity for the public to view the new models, though over 110,000 people were known to have visited the Swift website following the press and dealer launch of the new range. As reported on Monday, the turnout for last weekend’s Caravan Extravaganza was the best in two decades and thousands of visitors were present to take a closer look.
Caravan Times took a video tour of the new Swift and Sterling models and found a radical new exterior and interior treatment which the company believes will “shape the future design of touring caravans”. Much of the design stems from the firm’s construction of motorhomes and the standout new feature is a panoramic sunroof window over the lounge area.
Swift’s commercial director Nick Page believes that the caravanning public are eager for new and modern designs.
“We were confident we had some revolutionary new products – but the speed at which the public have latched on to these new designs via our web site shows record levels of interest” he noted after the show’s figures were announced.
“To achieve this level of retail sales less than two weeks after the launch clearly demonstrates a massive pent up demand for a more modern design of tourer. This gives us great confidence going into the major show at the NEC in October”.
Click the image below to be taken to our video review of the 2011 Swift range
