by Joe Jeffrey
14 per cent increase in bookings with the South West proving most popular thanks to Poldark and more
The Caravan Club has reported an overall 14 per cent increase in bookings year-on-year on its first day of UK-wide 2016 bookings, demonstrating that the UK staycation shows no sign of waning when compared to European and long-haul sunshine getaways.
The Club’s sites in the South West proved most popular, thought to be attributed to the popularity of BBC series Poldark and the hotly anticipated BBC adaptation of Agatha Christie’s And Then There Were None – premiering over the next few months – both of which were filmed in the region.
As a result of the above, The Caravan Club’s sites in the region are continuing to perform well with a growth of 42 per cent at Cornwall’s Looe Caravan Club Site and 41 per cent year-on-year increase at Devon’s Putts Corner and Steamer Quay Caravan Club Sites.
Despite the recent flooding in Cumbria, a number of The Caravan Club sites in the county have also seen an increase in bookings year-on-year. With a 26 per cent growth in bookings to Dockray Meadow Caravan Club Site, and 17 per cent at Kendal Caravan Club Site reported, it seems that Brits are rallying behind the region in support of local tourism by planning to enjoy the breath-taking beauty of The Lakes in 2016.
Nick Lomas, director general, The Caravan Club commented: “We all know how great it is to be outside enjoying the UK countryside and coastline during the spring and summer months and it’s encouraging to see our members continuing to champion the staycation in 2016. With the devastating floods in Cumbria it’s reassuring to see Brits rallying behind the region and returning to The Lakes to support local tourism in its time of need. The surge in popularity of ‘TV inspired tourism’ over recent years is also fascinating and with such beautiful scenery depicted in these shows it’s no wonder that we’re all keen to experience it first-hand.”
We don’t know about you, but we here at CaravanTimes think 2016 is going to be a great year for the industry and caravanners alike.
