The Camping and Caravanning Club beat off stiff competition from PR agencies and companies to scoop two prizes at the CIPR Midlands Pride awards in Britain last week.
A two-day event was held at Warwick Castle in June where celebrities Anna Ryder-Richardson and Ainsley Harriott presented. Meanwhile the Club teamed up with Volkswagen to give away a VW California worth over £40,000 on GMTV in the lead-up to the event.
New To Camping
The Friendly Club’s “New To Camping” campaign won a gold award in the Not-For-Profit category, and silver in the “Consumer Relations” section. Both awards were well received by members of the Club’s PR and marketing team who were in attendance.
The “New To Camping” initiative is endorsed by BBC Countryfile presenter Julia Bradbury and botanist David Bellamy. The project has helped raise the profile of camping and caravanning amongst the general public as well as helping to demystify popular conceptions about camping on Club sites.
“A tremendous achievement”
Jon Dale is the Friendly Club’s PR Manager and was delighted to see the Club’s efforts recognised.
“Competition was extremely tough in both of the categories, but for our New to Camping campaign to be judged to be amongst the best in the UK is a tremendous achievement.
“It really was a team effort and these awards have helped cap another successful year for the Club.”
For more information about New To Camping you can visit the Club’s official website to help you get started. You can find it at newtocamping.co.uk.
