A UK caravan manufacturer has made it easier for Brits in the market for a new vehicle to access information on its products.
Swift Group has launched a new set of online microsites featuring all customers could hope to know about its tourers and motorhomes.
Accessed through the company’s home page, the mini websites contain information on a range of vehicles, including the Ace Award, Supreme, Sterling Eccles, Elite, Ace Airstream, Bessacarr E500 and Swift Bolero ranges.
As well as information on the models, the microsites contain numerous images and marketing messages tailored to the individual caravans’ target audiences.
Marketing director Richard White explained that the new online resources will help the firm communicate with its customers in more detail.
“From the number of people visiting the sites, it’s quite clear that this is a much more modern and fast way of telling customers everything they need to know about our products,” he said.
In other news, Swift Group recently celebrated record sales and a number of awards at a recent exhibition.
