Those involved in the caravan industry will face fierce competition this year for consumers’ money, according to the National Caravan Council.
With domestic tourism hotting up, there is “enormous competition for the tourist pound”, which means the industry will have to keep investing in infrastructure, services, websites and marketing, Alicia Dunne, deputy director general of the organisation, noted.
“While holiday bookings at parks are anticipated to be slightly up on last year, caution remains the watchword – but the opportunities for growth throughout the industry remain firmly in place,” she explained.
“Caravanners and would-be caravanners were [out in force] at the recent industry shows in Manchester and Glasgow and while business was good the consumer is certainly looking for deals.”
Ms Dunne added that the council is “quietly optimistic” about what 2011 has in store for the caravan industry.
Her remarks come ahead of a number of important events happening in Britain this year, including the Royal wedding in April and summer’s Olympic and Paralympic Games in London.
