by Holly Tribe
Lunar Caravans have had a magnificent start to the year announcing a 40% increase in retail sales at the Scottish Caravan and Outdoor Leisure Show in Glasgow last week.
The companys’ sales and marketing director, Martin Henderson, admitted the record breaking show ‘exceeded our expectations’, and attributed the strong sales figures to the increasing uptake of Lunar’s family friendly layouts.
“Our recent results suggest that [customers] are looking for lightweight caravans combined with a very high specification. This is where we feel our products tick all the boxes,” he said.
Mr Henderson went on to acknowledge the high level of interest in family layouts is indicative of the upward trend in families looking for affordable holiday choices.
“Our family caravans are proving to be increasingly popular, with many enquiries for our new models. This is telling us that families are continuing to choose ‘staycation’ holidays.”
And Lunar’s early success looks set to continue with the launch of two new models at the NEC Boat & Caravan Show at the end of the month.
The firm will release the entry level 4 berth Lunar Quasar 464 and the mid range 5 berth Lunar Lexon 550 on the 22nd February in Birmingham. Check back soon for prices, weights and layouts of these new family friendly models.
